SkyAmbit assists in unlocking social and cultural influences that shape different generations.

Generations are groups of people born and living around the same time frame.

For example, you might talk about the “baby boomer” generation, which refers to the large number of people who were born after World War II. The exact years that define the baby boom vary, but it is generally considered to have occurred between 1946 and 1964. Baby boomers are therefore those people who were born during this period and are now between the ages of 57 and 75. Baby boomers are often characterized as being part of the “greatest generation,” which refers to the generation that grew up during the Great Depression and fought in World War II.

They are also sometimes referred to as the “me generation,” because they are perceived as being more self-absorbed and focused on their own needs and desires than previous generations.

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Source: Talking ‘Bout My Generation, www.oecam.com by mariam.mirza@oecam.com

Generation X, or Gen X for short, refers to the generation of people born between the mid-1960s and the early 1980s. This generation follows the baby boomers and precedes the millennials. Gen Xers are often characterized as being independent and self-sufficient, and are known for their skepticism and mistrust of institutions. They are also sometimes referred to as the “latchkey generation,” because they often came home to an empty house after school and had to take care of themselves. Gen Xers are often overlooked in discussions of demographics, because they are smaller in number than the baby boomers and the millennials.

Generation Y, also known as the millennial generation, refers to the generation of people born between the early 1980s and the mid-1990s. This generation follows Generation X and precedes Generation Z. Millennials are known for their reliance on technology and their desire for work-life balance. They are also sometimes referred to as the “entitled” or “trophy” generation, because they are perceived as being more self-confident and self-assured than previous generations. Many millennials have grown up with access to the internet and social media, which has had a significant impact on their values, behaviors, and attitudes. Despite the negative stereotypes that sometimes surround them, millennials are a diverse and innovative generation that is making its mark on the world.

Generation Z, or Gen Z for short, refers to the generation of people born between the mid- to late-1990s and the early 2010s. This generation follows the millennials and is the first generation to have grown up with widespread access to the internet and social media. Gen Zers are known for their tech-savviness and their desire for instant gratification. They are also highly diverse and socially conscious, and are often described as being more open-minded and accepting of others than previous generations. Gen Zers are just starting to enter the workforce and are expected to have a significant impact on the economy and the business world in the coming years.

Generation Alpha, also known as Gen Alpha for short, refers to the generation of people born after 2010. This generation is currently made up of children and young teenagers, and is the first generation to be born entirely in the 21st century. Gen Alpha is the successor to Generation Z, and is known for its early adoption of technology and digital media. This generation is expected to be highly educated and successful, and to have a significant impact on the world in the coming decades.